If you are running an ecommerce business, you are in a competitive market. With the changing online landscape, online businesses keep looking for innovative marketing strategies to stand out in their niche and land more sales.
If this sounds familiar, we recommend paying special attention to your customer’s unboxing experience.
You might have already noticed the change in customer behavior and expectations, which is why your potential buyer is looking for more than just the product – they are looking for the entire experience, which includes the texture and feel of the box you have packed your products.
Suppose your potential customers like how you present them their ordered product, which includes the box used for packing.
In that case, they are more likely to share their unboxing experience on social media and leave positive reviews, which in turn can spike your sales, and before you know, you might need a Giant Lockbox to send out the shipments.
Read on to learn more about why the unboxing experience matters and what you can do about it.
How did it start?
Though product packaging seems like a simple and straightforward concept, loads of thought has been put into it lately, and it has a lot to do with social media influencers and how they showcase their unboxing experience on their social media platforms to allow their followers to have a second-hand visual experience of the product and the packaging,
The unboxing experience is crucial for customer satisfaction, which is also the primary reason that many brands collaborate with social media influencers to share their unboxing experience with the world.
Their unboxing experience showcases the product and packaging design without the typical touch-ups that are an essential part of advertisements.
Why does the perfect unboxing experience matter so much?
Let us come to the question about what exactly makes the unboxing experience a focal point for the brands who want to stand out in their niche. You might want to look at it from the viewpoint of your potential target audience.
People are more likely to listen to the words of their favorite social media influences and their opinions on products and services instead of a television advertisement that stands on its own.
You might have noticed that a review of the product itself accompanies many unboxing videos on different social media platforms.
While people watch these videos of unboxing experiences, they make up their minds about the product itself. If the unboxing experience is good, it is automatically assumed that the product will be as good if not better.
Nonetheless, with a good unboxing experience, people feel that the product is worth buying – and the orders start coming in.
By providing the best unboxing experience, you also play on the psychology of your potential customers – they will be enthralled to keep buying from you, which is why you won’t be only expanding your clientele but also retaining your customer base.
Coming down to the point of what exactly contributes to a great unboxing experience, let us say that you will have to put in some effort.
Instead of calling it a day with a simple bubble wrap and a card box, you need to go the extra mile by creating the perfect box for the product.
You must think of the product packaging in terms of the extension of the product itself and as the extension of your brand. The type of packaging you decide for your product can make or shake your brand.
That said, make sure to provide your customers a great unboxing experience as it will boost brand visibility and increase sales and revenue.